Obama’s Branding Success

This via Swissmiss:

Andrew Romano of Newsweek’s Stumper blog interviews Michael Bierut about Barack Obama’s winning campaign graphics. “He’s the first candidate, actually, who’s had a coherent, top-to-bottom, 360-degree system at work,” says Bierut.

Expertinent: Why the Obama “Brand” Is Working

(via pentagram)

And I discovered this in the Chicago Tribune (it’s from June 2007), “Carefully crafting the Obama ‘brand’” demonstrating what a longtime and concentrated effort Obama’s “branding” has been…pretty impressive.