Identity of Man Who Punk’d New Museum Revealed

April 11, 2009

jameskalmnewmusum2

And the plot thickens…Loren Munk got the following email from a French artist known as the Immaterial Art Emperor who claims responsibility for the New Museum banner:

hi,
Thank you for the New Museum banner add.
Just to tell you that there is no link between the banner and the (bad) painting.
I will soon do the video of this intrusion, I let you know about it.
Thank you for your attention.
Regards,
The immaterial art emperor
Marc-Antoine Léval

Well, I’m relieved that the painting had nothing to do with the banner but, then again, why was the same sticker on the work?

Can’t wait to see the video but judging by his website these “intrusions” are the bread & butter of his art. He did a series of banners at art fairs begging art collecting bigwig François Pinault–who is also one of the richest men in France–to buy his work.

{ 3 comments… read them below or add one }

1 Ian Aleksander Adams April 12, 2009 at 12:47 am

I like this guy, I like this guy’s work. I think maybe moreso because I can’t understand what is being said in his documentation videos so I just substitute feelings of amazing humor and cleverness.

2 Ian Aleksander Adams April 12, 2009 at 12:48 am

I like to think that the sticker was on the “bad” painting in order to make fun of it and its placement.

3 Stella-Desiree April 15, 2009 at 3:34 pm

Marc-Antoine Léval
is one of the most brillant artist in his generation.
Have no doubt about it; after all, he is “The Immaterial Art Emperor”.

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