Obama’s Font of Choice: Gotham

obamagotham.jpg

Gary Hustwit (of Helvetica film fame) enlightens us regarding the official Obama font: Gotham.

Designed by Hoefler & Frere-Jones, and originally a commission for GQ Magazine, Gotham was crafted to look “very fresh, yet very established, to have a credible voice to it.” {via Daring Fireball}

Also of interest:

  • A while ago Gothamist wrote about the font, and
  • the NY Times wrote a short article about Gotham in 2004 when the typeface was chosen for the Freedom Tower cornerstone at the World Trade Center site.

3 responses to “Obama’s Font of Choice: Gotham”

  1. […] Obama’s Font of Choice: Gotham (tags: politics usa typography) […]

  2. Zack Avatar
    Zack

    gotham is one of the best typeface that clearly readable in all size and kerning and leding are easy to handle in gotham

    http://frxinfoz.co.cc

  3. […] and « Up » stickers on his cage. Since I didn’t have any, I whipped these up, using that oh-so-2008 / Hopey-changey sans-serif, Gotham and printed them out onto pre-cut inkjet sticker paper (hence […]

Leave a Reply

Latest Posts

A Historic Year of Protests
This past year saw a huge groundswell of support for protests, most notably for Black Lives Matter. Protests for Palestine, Artsakh, and Pride were also some of the other campaigns …
The T**** Presidential Library
(2021) My only question is if hardcore MAGA supporters would hurl themselves into the hole at a certain age, like something out of Logan's Run (1976), as a sign of …
My First Therapist
I took this photograph while leaving my first therapist's office. It was my last appointment. I went to her for 11 years. The first stretch lasted six years, then I …