Gary Hustwit (of Helvetica film fame) enlightens us regarding the official Obama font: Gotham.
Designed by Hoefler & Frere-Jones, and originally a commission for GQ Magazine, Gotham was crafted to look “very fresh, yet very established, to have a credible voice to it.” {via Daring Fireball}
Also of interest:
3 responses to “Obama’s Font of Choice: Gotham”
[…] Obama’s Font of Choice: Gotham (tags: politics usa typography) […]
gotham is one of the best typeface that clearly readable in all size and kerning and leding are easy to handle in gotham
http://frxinfoz.co.cc
[…] and « Up » stickers on his cage. Since I didn’t have any, I whipped these up, using that oh-so-2008 / Hopey-changey sans-serif, Gotham and printed them out onto pre-cut inkjet sticker paper (hence […]