Hrag Vartanian

Critic, Curator, Editor-in-chief and co-founder, Hyperallergic

Critic, Curator, Editor-in-chief and co-founder, Hyperallergic

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Obama’s Branding Success

March 3, 2008 by hv

obama-time.jpg

This via Swissmiss:

Andrew Romano of Newsweek’s Stumper blog interviews Michael Bierut about Barack Obama’s winning campaign graphics. “He’s the first candidate, actually, who’s had a coherent, top-to-bottom, 360-degree system at work,” says Bierut.

Expertinent: Why the Obama “Brand” Is Working

(via pentagram)

And I discovered this in the Chicago Tribune (it’s from June 2007), “Carefully crafting the Obama ‘brand’” demonstrating what a longtime and concentrated effort Obama’s “branding” has been…pretty impressive.

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Filed Under: American, design, pop culture

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