Obama’s Branding Success


This via Swissmiss:

Andrew Romano of Newsweek’s Stumper blog interviews Michael Bierut about Barack Obama’s winning campaign graphics. “He’s the first candidate, actually, who’s had a coherent, top-to-bottom, 360-degree system at work,” says Bierut.

Expertinent: Why the Obama “Brand” Is Working

(via pentagram)

And I discovered this in the Chicago Tribune (it’s from June 2007), “Carefully crafting the Obama ‘brand’” demonstrating what a longtime and concentrated effort Obama’s “branding” has been…pretty impressive.

Leave a Reply

Latest Posts

A Historic Year of Protests
This past year saw a huge groundswell of support for protests, most notably for Black Lives Matter. Protests for Palestine, Artsakh, and Pride were also some of the other campaigns …
The T**** Presidential Library
(2021) My only question is if hardcore MAGA supporters would hurl themselves into the hole at a certain age, like something out of Logan's Run (1976), as a sign of …
My First Therapist
I took this photograph while leaving my first therapist's office. It was my last appointment. I went to her for 11 years. The first stretch lasted six years, then I …